UGC for e-commerce & product brands

Product UGC people actually stop scrolling for.

E-commerce feeds are full of clean product shots and nobody stops for another one. We build UGC around the specific doubt a buyer has right before purchase — does it stain, does it actually work, is it worth it — and test it on camera instead of just showing it.

Start a project → See the work

How we approach it

Here's how we approach UGC for e-commerce.

Start from the pre-purchase doubt. Every product category has one thing people hesitate on before buying — that's the hook, not the product name.
Test it on camera, don't just claim it. A visible test (does it stain, does it hold charge, does it actually taste good) is more convincing than a voiceover claim.
Cast for the product, not for "a creator." Talent is chosen for hand shape, skin tone, or delivery style that fits the specific product being shown.
Cut for both organic and paid. The same asset needs to work as a native post and survive being run as a Spark or whitelisted ad.
Keep posting between drops. New-product UGC is one piece of a bigger need — restocks, behind-the-scenes, customer moments. That's ongoing social content and short-form editing, not a single video.

Examples

Real product UGC from the wall.

Creative ad

Dove — does it stain?

An on-camera test of the one worry people have about body sprays.

AI Concept

Oraimo

A cinematic, Red Bull-style short-ad format built for a scroll-stopping hook.

Relatable

Eat Deez

AI-assisted, Red Bull-style spot for a food brand — mostly in-house voice acting.

Selling software, not a physical product?

◆ Start a project

Let's find your product's pre-purchase doubt.

Send us the product and we'll figure out what's actually stopping people from buying — then build the video around it.

Brief us →